Overview

Each Disney pillar brand has a home hub on Disney+. The Pixar brand relies heavily on its content rather than studio branding itself. This page initially launched with the Pixar Animation Studio Bumper as the introduction. My hypothesis was that exposing the stories and content earlier would convert to higher playback.

Outcome

Immediate and sustained 7+% page play conversion attributed solely to the creative refresh. Hypothesis was wildly on point as life and storytelling was brought into a studio which epitomizes it. Character forward intro video uniting multiple film titles in a single swirling motion followed by refreshed resolve creative.

Team