Overview

After 20 years of research and development, Molekule, in partnership with the EPA, introduced the world's first molecular air purifier. I was responsible for all pre-launch design needs working with a brand identity by SF agency, Character.

Outcome

We created a beautiful website, direct mailers, white-papers, social ads, and an aggressive launch campaign to reveal the $800 product. Within 10 days, the entire first batch (1,500) sold out. By the time the product first shipped, Molekule sold out 4 pre-order batches.

Team