About

Adidas is a German multinational corporation that designs and manufactures sports clothing and accessories. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world. 


Brief

To develop a visual system for a social campaign which could be continued in-house and repeated in the future.

The system became part of the 'run with us' campaign, offering daily encouragement and inspiration for hardcore runners and those seeking motivation to run more often. The layout graphically displays quotes sourced from actual Adidas' social media fans as well as Adidas marketing.


Results 

 

5,692

Avg. Likes per post

460

Avg. Shares per post

176

Avg. Comments
per post


Deliverables


Art Director: Kelly Gagnon
Designer: Patrick Alfred